Mădălina Preda is a writer and editor living in California. She builds immersive stories and campaigns that inspire and drive action.

Working across print, digital, film and audio, Mădălina helped launch Patagonia’s first global brand campaign, Facing Extinction. She strives to find untold stories that can spark change, whether it’s getting people to volunteer their Skills for Action or convincing voters to Elect Climate Leaders.

When she isn’t building impact campaigns for global brands, she takes photos on film and tries to read through the pile of books on her nightstand.

Campaigns

Editorial

30 by 30

This content series kicked off Patagonia’s mobilization campaign to safeguard 30% of the earth’s lands and waters by 2030.

Rewriting the Myth of the West

I produced this story about a band of women rediscovering their relationship to the West during a horse-packing trip.

Quality Is an Environmental Issue

Edited this story about Patagonia’s quality rating system.

Red Lake, Green Future

The case for Indigenous-led land management. Written by Nick Martin. Edited by me.

What Are Public Lands Good For?

A refresh on why public lands are worth protecting. Written by Jeff McElroy. Edited by me. Illustration by Paula Champagne.

Earth Day Goes Digital

Climate activists move their Earth Day plans online during the pandemic. Written by Yessenia Funes. Edited by me.

A Letter from 2030

I produced this story for the Patagonia Spring journal and The Cleanest Line. Written by Yessenia Funes.

The Revolution Will Not Be Muted

I wrote about the virtual public hearing process during a global health crisis. Edited by Brad Wieners.

On Injustice

Supporting content for Patagonia’s first environmental justice campaign. In partnership with Sunrise Movement.

Unimaginable

The September 20, 2019 Global Climate Strike and the work that goes into this type of activism. Written by me.

Keepers of a Way of Life

Gwich’in youth’s role in protecting the Arctic National Wildlife Refuge. This story was supporting content for a donation campaign.

Welcome to Gwichyaa Zhee

I interviewed co-director Len Necefer about his time documenting the Gwich’in and their work to protect “The Sacred Place Where Life Begins”.

What You Can Do From Home

Ways you can keep up the fight for our planet during a pandemic.

Where Salmon Eat Trees

I produced this short animation to help drive engagement for the campaign to protect the Tongass National Forest. Illustrated by Alexandra Bowman.

From Assignment to Ally

Keri Oberly writes about the relationships built photographing in the Arctic. Edited by me.

What Makes A Home?

A profile of an activist who gave up on city life for a repurposed container in the forests of Friesland. Written by me.

Recycling is Broken. Now What?

I produced this story for the Patagonia Gear Guide, including an illustration and animation by artist Matt Blease.

Letter from Tuscany

A look at where Patagonia makes recycled wool and how recycled is not as green as we might think. Written by me.