Mădălina Preda is the CEO at MOVER, a Swiss plastic-free sportswear brand based in Zürich.

She has nearly two decades of experience across environmental advocacy, journalism, brand marketing and corporate sustainability. Most recently she was Chief Sustainability Officer at North Sails. Before that, she worked at Patagonia in California and at Greenpeace International in Amsterdam. As CEO of MOVER, she leads day-to-day operations, growth and expansion.

"Synthetic clothing has owned the definition of performance for fifty years, to the point where most people assume they are synonymous. MOVER has spent the last decade proving the opposite, garment by garment,” Mădălina says. “My job is to bring the brand to more customers in Switzerland and across Europe by making the case for natural materials on their performance, not their principles."

When she is not leading sustainable innovation companies, she writes fiction and takes photographs on film.