Patagonia: Skilled Volunteering

BRIEF

The Patagonia Action Works team wanted to inspire new and existing Patagonia audiences to volunteer their professional skills with environmental groups.

Our team looked at what skills were the most sought after by environmental organization and we found creative and marketing skills were clear winners. So we developed cross-platform creative with the goal to reach creative professionals.

ROLE

Lead Copywriter / Content Strategy

CREDITS

Creative Lead: Peter McBride

Creative Producer: Bob Guerrero

To reach Patagonia customers, we took over the homepage on patagonia.com. We wanted to inspire joy and excitement about the warm feelings that come from doing your part.

To reach Patagonia customers, we took over the homepage on patagonia.com. We wanted to inspire joy and excitement about the warm feelings that come from doing your part.

We had fun with in-store creative that showed the link between volunteering opportunities and the impact they have on people and the planet.

We had fun with in-store creative that showed the link between volunteering opportunities and the impact they have on people and the planet.

We produced two short videos featuring two volunteers from the US and Europe who could speak to the benefits of skilled volunteering. We created hundreds of assets from this content which allowed us to mix video, text and animation over a breadth of platforms, including Pinterest, Snapchat and Youtube.

We produced two short videos featuring two volunteers from the US and Europe who could speak to the benefits of skilled volunteering. We created hundreds of assets from this content which allowed us to mix video, text and animation over a breadth of platforms, including Pinterest, Snapchat and Youtube.

We knew from the first creative iterations we needed to partner with a leading creative publication if we were to reach creative professionals. We were thrilled to work with It’s Nice That on sponsored content that spoke directly to the power of creativity in solving problems.

We knew from the first creative iterations we needed to partner with a leading creative publication if we were to reach creative professionals. We were thrilled to work with It’s Nice That on sponsored content that spoke directly to the power of creativity in solving problems.